Ohio's new tagline, 'The Heart of it All,' is a return to the past
The heart-shaped state of Ohio is embracing its look with a new tagline and new state marketing goal. On Wednesday, Ohio Tourism Day, state officia...
The heart-shaped state of Ohio is embracing its look with a new tagline and new state marketing goal. On Wednesday, Ohio Tourism Day, state officials announced the state's new slogan: "Ohio, The Heart of it All." The phrase is a return to previous state marketing; it was the Ohio slogan from 1984 to 2001. The both new and old slogan replace the most recent "Find it here." "Ohio, So Much to Discover" replaced "Ohio, The Heart of It All" in 2001. "For the past several years, we have encouraged Ohioans to 'Find It Here,'" Lydia Mihalik, director of the Ohio Department of Development, said during a Wednesday event at the Ohio Statehouse.